Established Franchise NZ | 10 Years of Hygiene Direct

Date: 02-09-2026

Our First Franchisees Are Still With Us 10 Years Later – What That Says About the Hygiene Direct Franchise

When you're considering buying a franchise, it's easy to focus on what the opportunity looks like today.

But there's another question worth asking:

What happened to the people who joined the franchise years ago?

At Hygiene Direct, we're proud to have a very simple answer.

Our first two Hygiene Direct franchisees are still with us today – 10 years later.

Ten Years Is a Long Time in Business

A lot can change in a decade.

Customers change. Products change. Technology changes. Markets change. And businesses inevitably experience good years, challenging years and everything in between.

That's why we believe the longevity of our original franchisees matters.

They haven't experienced Hygiene Direct for six months or simply read about the opportunity in a brochure.

They've lived it.

They've dealt with customers, built relationships, sold the products, worked within the Hygiene Direct system and experienced the support of the wider network over approximately 10 years.

And they're still here.

What Should You Look for When Choosing a Franchise?

If you're researching franchise opportunities in New Zealand, there are plenty of things to investigate.

You should understand the costs, the franchise agreement, the products or services you'll be selling, the market, the support you'll receive and the opportunity available within your territory.

But we'd suggest asking another important question:

How long do existing franchisees stay?

No franchise system can guarantee that every franchisee will succeed or remain forever. People sell businesses and move on for all sorts of reasons.

But long-term franchisee relationships can tell a prospective franchisee something about the system they're considering joining.

At Hygiene Direct, having our first two franchisees still operating within the network 10 years after joining is something we're genuinely proud of.

A Business Built Around Repeat Customers

One of the attractions of the Hygiene Direct business model is the nature of what we sell.

Our customers are businesses and organisations that continually need products such as toilet paper, paper towels, rubbish bags, cleaning chemicals and other commercial cleaning and hygiene consumables.

These aren't generally one-off purchases.

Win a good customer, provide great service and maintain the relationship, and that customer can continue ordering month after month.

Then you find another customer.

And another.

Over time, a motivated franchisee has the opportunity to build a substantial base of repeat customers rather than beginning every month looking for an entirely new source of sales.

You're in Business for Yourself – But Not By Yourself

Owning a franchise still means owning and operating a business.

Hygiene Direct can't prospect for you, build every customer relationship for you or guarantee your results. Your success ultimately depends heavily on what you put into your business.

What we can provide is an established brand, proven systems, products, supplier relationships, support and the experience of people who understand the business.

That includes our Sales Director, who was previously our highest-performing Hygiene Direct franchisee. He built his own franchise, consistently earned around $180,000 per year while continuing to grow it, and eventually sold the business back to Head Office.

Today, part of his role is helping other Hygiene Direct franchisees develop their businesses using the experience he gained doing exactly that.

And our franchise network also includes people who have now been operating Hygiene Direct franchises for a decade.

That experience matters.

A Franchise Should Be About the Long Term

For us, franchising isn't about simply selling someone a franchise and finding the next person.

We want franchisees who can build successful, sustainable businesses and remain part of Hygiene Direct for the long term.

Our interests are closely aligned.

As our franchisees grow, Hygiene Direct grows.

As they win customers, our national customer base grows.

And as the network becomes stronger, every part of Hygiene Direct benefits.

It's an idea captured well by a phrase that's become important to us:

He waka eke noa – we're all in this together.

Could You Be Part of the Next 10 Years?

We're currently looking for the right people to help us continue growing the Hygiene Direct franchise network throughout New Zealand.

We're particularly interested in motivated people who enjoy sales, can build strong customer relationships and want to put those abilities towards building a business of their own.

Our first franchisees took that opportunity 10 years ago.

They're still with us today.

If you're researching an established franchise in NZ, considering whether to buy a franchise in NZ, or looking at franchise opportunities in New Zealand, we'd be happy to show you how the Hygiene Direct model works.

Explore Hygiene Direct Franchise Opportunities

Perhaps 10 years from now, we'll be telling your story too.

He waka eke noa – we're all in this together.


Related Articles

Interested in a Hygiene Direct Franchise

If you'd like to find out more about joining Hygiene Direct and building your own business with the support of an established New Zealand network, explore our current Hygiene Direct franchise opportunities.

He waka eke noa – we're all in this together.